Hispanic America is a multi-sourced consumer information database. With over 15 million households and 25 million individuals, Hispanic America stands as one of the most trusted and comprehensive databases on the market.
We live in a data-driven world. Consumers expect relevant advertising material that fit their preferences and needs. Hispanic America can meet those needs with over 500 demographic and lifestyle characteristics, ensuring your message is sent to the correct targeted group.
Available selects include estimated income, home value, estimated age, marital status, special interest, response and buying behavior, ethnic groups, hobbies and more.
This database can be used for direct mail, telemarketing, email acquisition, data append/hygiene and display ads.
Hispanics are the fastest growing minority group in the U.S. with more than $300 billion in buying power. Hispanic households receive an average of 50 direct mail pieces per year, compared to 500 or more in the general population. Hispanic consumers aren’t as jaded as the general market and are much more likely to read and respond to direct mail. Demographic data suggest that direct mail is the only effective marketing medium to access this lucrative market. Don’t miss out on this tremendous opportunity.