Ethnic America nSightful uses a rule based system that applies computer rules for first names, surnames, surname prefixes and suffixes, and geographic criteria in a specific order to better identify the ethnicity, religion, and language preference of an individual.
Unlike systems using either exact spelling of surnames, or matching against nationwide lists pre-coded with surnames, nSightful uses a comprehensive analysis process that results in both a higher match rate percentage and a higher degree of accuracy, as well as a broader and more precise breakdown of ethnicity/religion/language preference classifications. Competitors may use approaches similar to nSightful’s or they may use simple geo-coding systems, but their results are nowhere near as robust.
We identify language preference by first identifying unique first names. For example, nSightful will say a woman whose first name is Marisol probably speaks and thinks in Spanish whether or not her last name is Lopez or Koslowski. Second, nSightful examines identified surnames with commonly used first names for each surname’s ethnicity to better predict language preference. For example, the surname Garcia is most often Hispanic while the first name Pablo is common but not unique to Hispanic. nSightful will predict that Pablo Garcia speaks Spanish; . However, if Pablo’s last name were Debrito, which nSightful identifies as Portuguese, we would predict that Pablo is Portuguese and speaks Portuguese.
Additional ethnicity options include Italian America, Hispanic America and Indian America Databases.
Schedule a call with one of our sales rep to learn more about our Ethnic Database. 866-249-1977.
Lifestyles & Demographic Selections:
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- Estimated/Exact Income Level
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- Ethnic Group
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