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Demographic Append

Enhance your customer database with demographics and increase the performance of your marketing efforts. nSightful’s ConsumerVision file consists of 230 million individuals and 150 million households nationwide. Matching your customer file against our database will allow you to market more effectively.

Over 500 Available Demographic Elements

Append lifestyle elements, income, age, presence of children, education, hobbies, lifestyle characteristics and more to your customer database. Getting a clear and relevant picture of your customer / prospect allows you to market to them appropriately.

Average Demographic Append Matching Percentage

Average append rates vary depending on the quality of the information on your list. No match will be given if your record does not match our database exactly. Depending on the elements selected the average phone append is around 60% – 70%.

It is advised to run some form of address verification and standardization, such as CASS, NCOALink®, DSF, and DPV before the processing of your list. This will help increase the percentage of your append. Our sales representatives can suggest the best course of action for your situation.

Demographic Lifestyle Categories
  • Automobile Buying Behavior
  • Credit Behavior
  • Donor
  • Dwelling / Neighborhood
  • Ethnicity
  • General Interests
  • Health & Fitness
  • Home & Garden
  • Household Characteristics
  • Individual Interests & Hobbies
  • Market Models
  • Outdoor Activities
  • Pets & Animal Interests
  • Technology
  • Travel
  • Wealth & Financial
Cable Append

In the event in which your client or prospect list contains a physical residential address but no Contact Name or Phone Number, our Cable Append service can fill in the missing information. Match rate varies on the quality of the input file. Costs for a Cable Append are based off the number of matched records for Contact Name and Telephone in addition to a minimum input charge.

Demographic Append

Enhance your customer database with over 500 demographic & lifestyle elements. nSightful’s ConsumerVision file is one of the largest most robust databases on the market. Learning and understanding more about your customer means you can market to them better. Our ConsumerVision file contains over 250 million individuals and 150 million households. Appending of age, household income and occupation will allow you to maximize your marketing efforts. READ MORE

Landline & Cellular Telephone Append & Verification

nSightful can make your telemarketing more effective. First, our proprietary software processes records against four of the country’s largest complied databases.

In the second step, the non-matched records are then ran through our Directory Assistance phone append database. This database is made up of every household and business in the US. We then increase the matches in the verification process by carrying up to 7 numbers per record.

The third step takes all non-matched records and runs them through our Daily New Connects and Disconnects database. Typically match rates are lower from the third pass, on the plus side these records are the most up-to-date available.

Privacy Services / FTC DNC (Do Not Call) Suppression

nSightful maintains and updates regulations with the FTC DNC (Do Not Call), State Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander file. These records are automatically suppressed ensuring your campaigns abide by State and Federal laws. nSightful will continue to keep up with the changes in legislation. All the same, it is advised you contact your own legal advice before acting on any information regarding Federal and State laws.

Phantom Finder – Patented Process

Phantom Finder is nSightfuls “Patented” method of identifying bad/bogus records in your database. Phantom Finder identifies and flags contacts that are not who they appear by matching against ConsumerVision nSightful’s highest quality multi-sourced database. Offered only at nSightful, Phantom Finder is a key ingredient for any direct mail campaign.

Phone Append & Verification Benefits

Confidence Levels
nSightful allows clients to modify the quantities and the quality of the telephone numbers requested back from the Confidence Level process. See PDF

“Do Not Call”
Edits nSightful houses all “Do Not Call” databases and ensures your campaigns abide by State and Federal laws.

On-Time Performance
nSightful knows how important deadlines are. We keep our promise with delivery times and will not be late.

Quality Information
nSightful provides the best phone numbers available by utilizing multiple databases to give you the most up-to-date information.

Quality Reports
nSightful will provide clients with a custom Phone Append report that includes a state-by-state breakdown of the numbers of records searched and found.

nSightful can flag a client’s list for matched phone numbers. The provided file must include a full phone number and area code as defined in the file definition. Everything must match to be a complete verified number.