Enhance your customer database with demographics and increase the performance of your marketing efforts. nSightful’s ConsumerVision file consists of 230 million individuals and 150 million households nationwide. Matching your customer file against our database will allow you to market more effectively.

Over 500 Available Demographic Elements

Append lifestyle elements, income, age, presence of children, education, hobbies, lifestyle characteristics and more to your customer database. Getting a clear and relevant picture of your customer / prospect allows you to market to the ppropriately.

Average Demographic Append Matching Percentage

Average append rates vary depending on the quality of the information on your list. No match will be given if your record does not match our database exactly. Depending on the elements selected the average phone append is around 60% - 70%.

It is advised to run some form of address verification and standardization, such as CASS, NCOALink®, DSF, and DPV before the processing of your list. This will help increase the percentage of your append. Our sales representatives can suggest the best course of action for your situation.

Demographic Lifestyle Categories


  • AUTOMOBILE
  • BUYING BEHAVIOR
  • CREDIT BEHAVIOR
  • DONOR
  • DWELLING / NEIGHBORHOOD
  • ETHNICITY
  • GENERAL INTERESTS
  • HEALTH & FITNESS
  • HOME & GARDEN
  • HOUSEHOLD CHARACTERISTICS
  • INDIVIDUAL
  • INTERESTS & HOBBIES
  • MARKET MODELS
  • OUTDOOR ACTIVITIES
  • PETS & ANIMAL INTERESTS
  • TECHNOLOGY
  • TRAVEL
  • WEALTH & FINANCIAL