ConsumerVision is a multi-sourced consumer information database. With over 110 million households and 220 million individuals, ConsumerVision stands as one of the most trusted and comprehensive databases on the market.
We live in a data-driven world. Consumers expect relevant advertising material that fit their preferences and needs. ConsumerVision can meet those needs with over 500 demographic and lifestyle characteristics, ensuring your message is sent to the correct targeted group.
Available selects include estimated income, home value, estimated age, marital status, special interest, response and buying behavior, ethnic groups, hobbies and more.
This database can be used for direct mail, telemarketing, email acquisition, data append/hygiene and display ads.
How Our Data is Compiled
Our data compilation process is broken down into two tiers. This process ensures the most accurate information on every consumer in our database.
Tier 1 | Primary Data Sources
We take over a dozen different sources including census data, nationwide land line and wireless phone directories, behavioral data, demographics, response, lifestyle, and interest data, mortgage and deed transaction data, county assessor tax data and magazine subscribers to name a few*.
With this initial tier in place, we build the foundation to our winning and most accurate list of consumers available in the market.
Tier 2 | Secondary Data Sources
Next, we add in secondary sources to enhance coverage and add depth to the file including summarized credit score, occupation, premium ethnicity filters, language preference, country of origin and religion. Additional models such as estimated wealth and our proprietary Personas are developed to provide more selection and coverage.
Finally, all records are then run through our proprietary in-house software to match, verify, remove duplicate and invalid records. We clean the data through USPS National Change of Address (NCOA), Zip+4 and Delivery Sequence File (DSF) to standardize and keep the addresses accurate. We identify anyone known to be incarcerated, in assisted living, in bankruptcy, deceased individuals all to improve quality of the data.
Phones are processed against Federal, State, DMA and proprietary Do Not Call files. Phones are flagged for wireless identification through known wireless blocks groups, known ported numbers and proprietary wireless files
All of this is done to insure you are receiving the most up to date, comprehensive and accurate data. Want to take a look for yourself? Check out our online count and order system – It’s free to sign up and easy to use. Click Here or call 866-249-1977.
*More sources are included in each process. See all major sources below:
- Buying Behavior
- Credit Behavior
- Health & Fitness
- Home & Garden
- Individual Interests
- Market Models
- Outdoor Activities
- Pets & Animal Interests
- Wealth & Financial
- 5 National Compiled Files
- Credit Bureau Data
- Directory Assistance Data
- Real Property Mortgage Data
- White Page Directory Data
- Tax & Deed Transactions
- Magazine Subscribers
- Transactional Data
- Summarized Credit Score
- Direct Response Sources
- Online and Offline Surveys
- Updated Monthly
- NCOA Link Monthly
- Do Not Call Files – State & Federal – Updated Bi-Weekly