nSightful Mortgage Database
Includes nearly one million deed-transactions per month, combined with a Tax Roll file of over 37 million single family and condominium residences, resulting in millions of transactions that have been identified with a change of home ownership from the current month back to the late 1980’s.
Mortgage File Selections:
Our multi-sourced MortgageBase Premium file can be utilized for a variety of campaigns including: PMI Insurance offers, Refinancing, Mortgage lead generation, search by year home built for construction/remodeling offers, swimming pool owners, home improvement and lawn care needs and more!
Choose from over 40 unique selection criterion including: interest rates, sale price, mortgage type, roof type, lot size, year home built and more. The advantage of this file is the depth and breadth of coverage.
The hotlines file allows for quick access to individuals with a recent real estate transaction. In many cases, these individuals have available and additional funding to purchase products and services.
Data Compilation Process:
Compilation begins with the County Recorder Offices. Then, it is combined with public deeds transactions which are updated monthly for accuracy.
This database can be used for direct mail, telemarketing, email acquisition, data append/hygiene, audience targeting/display ads and IP matching/onboarding.
This database can also be cross referenced with consumer demographics including: Age, Income, Marital Status, Presence of Children and more!
- Home Sale Amount
- Mortgage Loan Amount
- Mortgage Loan Type
- Mortgage Interest Rate
- Mortgage Loan to Value Data
- Lender Type
- Purchase Date
- And More.
Lowering Rates Trigger A Rise
In Weekly Mortgage Applications;
New Home Buyers Ready to Move
There are signs of good real estate news in these turbulent times. Trends indicate homebuyers appear ready to move again, following a dip in demand over the past month, a downturn attributed to the Coronavirus crisis. Though a fall in refinance demand caused a decline in mortgage application demand to tumble by 3.3% in recent weeks, the Mortgage Bankers Association reports that adjusted seasonal index mortgage applications for a new home are on the rise.
Buyer confidence appears to be on the rebound, as homebuyer mortgage demand rose 12%. Real Estate veterans report increased buyer interest, and many home builders contend they notice buyers are returning. One noted MBA Vice President of industry/economic forecasting observes that the ten largest states, by volume of application, have shown upturns in purchasing. This is a promising harbinger of activity in the traditionally busy spring season, which had been slowed significantly in the wake of the pandemic arrival. Washington State and California have demonstrated notable turnarounds, and New York, in the wake of significant recent declines, is showing signs of improvement, as well.
Buyers are encouraged by mortgage rates that had cascaded to record MBA index lows, in tandem with contract rates of interest for 30-year fixed-rate mortgages registering a significant decline. However, as long as lenders suspect elevated risk from the economic turmoil, mortgage underwriting is likely to remain tight.
In a recent week, home-loan refinance applications fell seven per-cent from the previous week, though they remained more than 200% greater than they were in the same period in 2019. Because of the mortgage bailout program (part of the CARES Act)—and its uncertain role in the risky new economy—many lenders have suspended certain product offers. The result? Rates for refinances are steeper than those for buying a home; they have been impacted by monitored changes in credit availability for re-fi loans, while lenders are busy operating pipelines at near capacity.
Simplifying the Mortgage Picture.
Real Estate professionals are faced with ever-accelerating challenges. The Marketing Solution team at nSightful—with our specialized list services and data hygiene expertise—can help put these in a clearer perspective.
We’re a full service provider of marketing prospect data for direct mail, telemarketing and/or email marketing applications…including mortgages. Specialty response databases where subscriber product influencers or transactional data is required are readily available. We also build and maintain ConsumerVision—a very robust compiled US Database with more than 700 demographics available for selection. nSightful’s sales product specialists offer a wealth of experience in the direct marketing industry and can provide you with excellent recommendations for reaching your intended audience.
Our MortgageBase file, to cite just one example, includes nearly one million deed-transactions per month, combined with a Tax Roll file of more 37 million single family and condominium residences, delivering millions of transactions that have been identified with a change of home ownership from the current month back to the late 1980’s. It’s a wealth of information at your fingertips, one that will save you time as it works to improve your bottom line. We have a variety of other options to help you make sense of mortgage data management and rate interpretation.