Problem:nSightful’s Non-profit client had been using their past donors database to generate donations. They were seeing an increase in complaints of mailing to deceased relatives. …
The concept is powerful: You would reach consumers, in an individualized way, via every available touchpoint with your marketing content. They’re hearing from you via…
You own a Ford dealership. There’s a Chevy dealership down the street. You like to poach your competitor’s customers, so you stand outside the Chevy…
Out of the 205 billion email messages that are sent per day, how many of them catch your attention? A first impression is everything; a…
With the holidays upon us, to say consumers will receive an excessive amount of emails is an understatement. Between Thanksgiving and Christmas our inboxes are…