nSightful Non-Profit Case Study

Problem:
nSightful’s Non-profit client had been using their past donors database to generate donations. They were seeing an increase in complaints of mailing to deceased relatives. 

Solutions:
nSightful met with the client, listened to their concerns and proposed several data hygiene processes including flagging for deceased records. nSightful flagged approximately 7% of the file. 

Results:
The client segmented the flagged records and removed them from the regular donation mailing schedule. They reduced their production/mailing and postage expense by approximately $35,000.00. Complaints from surviving relatives dropped off dramatically as well increasing their goodwill and employee morale. 

Contact one of our experienced sales consultants at 866-249-1977 or email sales@nSightful.com today!

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