nSightful Non-Profit Case Study

nSightful’s Non-profit client had been using their past donors database to generate donations. They were seeing an increase in complaints of mailing to deceased relatives. 

nSightful met with the client, listened to their concerns and proposed several data hygiene processes including flagging for deceased records. nSightful flagged approximately 7% of the file. 

The client segmented the flagged records and removed them from the regular donation mailing schedule. They reduced their production/mailing and postage expense by approximately $35,000.00. Complaints from surviving relatives dropped off dramatically as well increasing their goodwill and employee morale. 

Contact one of our experienced sales consultants at 866-249-1977 or email sales@nSightful.com today!

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