Marketing Challenges Abound; We Must All Keep up Our Guard
It’s been a chaotic succession of months for marketing folks, as we all try to stay savvy in a changing Universe. Just as we congratulate
May 5, 2021
How-To: Run a consumer search on Turbo
This video will show you how to use our Self Service Turbo system to run a consumer search.
May 5, 2021
Why use Demographic Mailing Lists over Saturation Mailing Lists?
Clients and prospects will tell me they use a saturation list for their direct marketing programs. Great! Now at least we they are doing some type
May 3, 2021
My, How Things Have Changed (Forward 1 year)
1 year ago, we started working from home. Reading the post I wrote back then is like reading from a time capsule. Here is a
April 30, 2021
THE ENDURING POWER OF DIRECT MAIL
Any marketer looking to advance his or her digital brand would be wise to not overlook Direct Mail. The allure and proven track record of
April 5, 2021
The Landscape Has Changed. The Marketing Strategy of Your Omnichannel Needs to Adapt.
Now that the COVID pandemic has shaken up global marketing, customers have learned to seek out brands that offer comfort…touchstone that reinforce the core qualities
March 8, 2021
It’s A New Year— And Time to Take A Fresh Look at A Familiar Friend: Email.
For better or worse, the ongoing pandemic has caused Marketing Professionals to step back and reassess the way they’re doing business—both in their adaptational abilities
February 1, 2021
Here’s to 2021: A Hopeful Look Ahead.
So, in that way it has, the calendar turns to present us with a New Year.This year, perhaps more than any other in memory, presents
January 4, 2021
Congratulations. Your Marketing Strategy Survived 2020. Here’s How to Help Make It Thrive in 2021.
Until the COVID-19 reared its unfortunate pandemic head, Calendar Year 2020 was on track to be a record-setter for many businesses. Sadly, many have fallen
December 1, 2020
There’s More to Your Marketing Strategy Than Just Digital Diligence. Don’t Overlook Direct Mail.
Many businesses today are understandably bedazzled by the darling that is Digital Marketing. Who can help but admire avenues that appear so fresh and innovative, and can
November 2, 2020